About Me.
Strategic marketing leader with a proven track record of driving brand growth, customer engagement, and cross-functional alignment. Adept at building and scaling high-performing teams, implementing data-driven strategies, and transforming customer insights into actionable business outcomes. Passionate about shaping brand narratives, fostering cultural buy-in, and driving revenue growth through innovative marketing and CX initiatives.
Work History
2021 - 2025
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Co-leader of 100-person in-house marketing agency with direct oversight of Social Media, PR, Video Production and Design
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Implement brand architecture and manage brand consistency across channels for 70+ brands in the
business formation industry -
Develop and implement long-term strategies for brand marketing, growth marketing, lifecycle marketing, public relations outreach and partner marketing
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Build a culture emphasizing data-driven decisions and constant iteration based on CX insights
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Grow production of video, graphic and dynamic assets for $80M/yr Demand Gen operation
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Collaborate with and align C-Suite on PR initiatives, brand & crisis management, rebrandings, GTM strategies and product launches
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Align cross-functional teams behind strategy and operational plans for GTM campaigns, influencer partnerships, earned media, paid media, organic and paid social
2020
Brand Marketing Consultant
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Drove brand development and launch, social media and communications for accessories brand Petty Snacks
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Helped incubating brands develop pitches and collateral for Series A funding
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Arranged deep-dive sessions on Metaverse, DeFi and AI to help corporate Board of Directors make informed decisions on likely impacts to their business and industry
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Built curriculum, activities and discussion topics to home-school 3 daughters during pandemic
2010 - 2019
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Developed 10-year brand strategies and 5-year marketing plans for $1BN omnichannel retailer
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Managed entrepreneurial and aggressive 21-person brand marketing team specializing in omnichannel retail, vendor brand partnerships, live digital & irl events, seasonal product launches, customer loyalty, customer data collection campaigns, content marketing and influencer marketing
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Managed large and small scale consumer research studies and presentation of results
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Wrote company-wide memoranda and curriculum for VP of Marketing and President of North America
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Managed $2M digital ad spend, $4M event budget and additional cost centers for lean, results-driven org
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Led special topic research projects and wrote internal whitepapers for business alignment: Generational Shift in Customer Base, Applications for Big Data & AI in an Empowered Company Culture, The Future of Culture-Driven Lifestyle Brands, Articulating Brand DNA
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Managed B2B sponsorship sell-in, co-op campaigns and vendor brand placement revenue stream
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Launched customer loyalty program and scaled to 2M MAU. Developed campaigns and infrastructure to grow customer database from 500k to 6M users.
2000 - 2009
Freelance Graphic Designer
and Front End Developer
Enamel Media
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Freelance graphic designer serving as one-stop-shop for project management, written content, print and web design.
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Clients included Xbox, Warner Media, Vans, Nike, Zumiez, Dakine, Cateye, OneReel &
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the Seattle Theatre Group.
Education
Bachelor's Degree
Creative Writing
(Minor: Art History)
Western Washington University
Bellingham, WA
Summer Fellow
Visual Journalism
Poynter Institute for Media Studies
St. Petersburg, FL
Associates Degree
EdCC
Kobe, Japan